I first developed the FutureCatalyst Process so I could get better input from my marketing clients.

One of the most frustrating experiences I had working for years in large consumer packaged goods advertising agencies, and then in leading high-technology ones, was the ad agencies' prevailing attitude of "We're the experts and the client's an idiot."

But what I observed instead was that the client really knows best how to position, brand and communicate to their target audiences. But they are often just too close to it to see it clearly.

I created the FutureCatalyst Process so I could more effectively tap into my client's intuitive knowledge and bring it out in the open. That way that they could use that knowledge to much more effectively communicate to their potential customers.

While the FutureCatalyst Process is very effective for marketing situations, it is equally useful for decision making, problem solving and idea generation for other business areas including:

• R&D
• Product Development
• Product Management
• Channel Development
• Sales
• Business Development
• Human Relations

When my clients need reports that include more extensive business ideas, recommendations and considerations, I meet with these clients in person or via the telephone to discuss their needs. Based on those needs, I provide them with a FutureCatalyst proposal for their review first.

To learn more about the FutureCatalyst Process, click here.