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Betsy Burroughs, president of FutureCatalyst, has over 25 years experience in marketing, advertising, sales and publishing. She has marketed products ranging from Informix software and NEC semiconductors to Sun-Maid raisins, Zee paper towels and Purex—working in account management at leading advertising agencies including Foote, Cone & Belding; D'Arcy-McManus Benton & Bowles; and TFB/BBDO. She has held sales and sales management positions at both International Data Group (IDG) and CMP.

At both her own advertising agency and at her marketing consultancy, her clients have included Dwell Magazine, Business 2.0 Magazine, Ziff-Davis Magazine Networks, CNET Networks, TechRepublic, EDN, Design News, Electronic News, Electronic Business, The Home Book, Broadcasting & Cable Magazine, IDG Executive Forums, The Millennium Project, The Tech Museum of Innovation, Meritage Skin Care and Redken Haircare

She is a member of the World Future Society and a member of the Silicon Valley Node of the Millennium Project—a United Nations-affiliated think tank that produces the annual international State of the Future Report.

As Vice President of Marketing for InfoWorld Magazine, she created the InfoWorld Futures Project and recruited an advisory board that included some of the leading futurists in the country. Also at InfoWorld, she negotiated their sponsorship of Paramount Pictures' Las Vegas Star Trek attraction. She cites as one of her greatest thrills going on the set of Deep Space Nine—twice.

Betsy Burroughs is a 1970 graduate of the University of California at Davis with a degree in English.